Hi. I am a
01.
About Me
I love to develop, tailor, and execute data-driven marketing strategies through predictive analytics, including using existing customer/prospects data, their behavior and preferences, and web engagement metrics.
Data-driven marketing isn’t just ‘evidence-based.’ It’s also about questioning the data you’re getting while running a Google Ads campaign or testing an SEO strategy for your website. One wrong data point, one missed tag firing in GTM, is a crack in a glass that’s dripping silently, unnoticed. It happens to companies all the time and is a major factor in not achieving projected ROI or conversions. I find the source of the cracks, study them, and seal them. It’s my specialty.
02.
My Marketing Expertise
Marketing decisions are easy to guess at. But quite expensive to guess wrong on!🙂↕️
Here’s what I bring to the table to get them right.
1. Leverage Data
Understanding your business, what you serve, what's your USP, who your customers are, what's their behavior, preferences, and engagement patterns, is one thing. Almost any marketer can do a simple research and give you a report. What I do differently is that I find and help you understand specific data behind that. For instance, where your customers are located, which regions they skew towards, which portion of your audience is interested in which of your services/products. These are the detail that sits at a forefront of any successful marketing campaign.
2. SEO-Website Optimization
I cannot believe how many 'experienced marketers who claim to be an SEO specialist' limits SEO to keyword research. If you see these individuals, RUN. A real SEO-optimized website is build on technical foundation, content that reflects truly about your business, correct keywords that your competitors aren't hounding on but still gets you at top of the SERPs, well thought-out navigation pathways in your website, and how actively you are advocating about your service/products outside your website. And that still is not everything! I won't claim that I'm an expert, I will be learning and adapting this skill all my life. But I'm confident that I'm ahead than the herd of 'experienced SEO specialists.'
3. GEO, Beyond Google
Gone are the days when we open Google for any recommendations. The searches now are clearly happening in ChatGPT, Claude, Microsoft CoPilot, Perplexity, or worse! Google Gemini. (Sorry GG-right answers in test but wrong answers in life.
) Your business needs to show up when people asks AI assistants for a recommendation. And that takes more than good SEO. It means your content is structured so AI models can actually parse and cite it, your brand is mentioned consistently across the sites these models pull from, your information reads the same wherever it's found, and you're building the kind of authority that gets referenced instead of skipped over. With the growth trajectory of AI models, it's safe to assume ranking on page one means nothing if the AI answer never sends anyone there in the first place. Being proactive, currently I am learning AI models to understand them from base and with that skill my ultimate goal is to create a system that can automate redundant marketing tasks.
4. Setting Up Correct Infrastructure
In addition to reaching for a stack of external tools, one can overlook the OG tools: Google Analytics, Google Tag Manager, Search Console already do the job. Before any strategy runs, I make sure your tracking infrastructure is actually built right: proper GA4 and GTM setup, accurate conversion and event tracking, clean UTM parameters, and a data layer that doesn't break every time something changes on your site. Bad infrastructure means bad data, and bad data means every decision built on top of it is wrong too. No amount of clever strategy fixes a broken foundation. With my current knowledge of these tools, I am also learning python to equip myself to better analyze thousands of marketing data your company might be generating.
Coffee Pouch
Packaging
Book
Campaign
04.
Proficient in....
Hire Me 🙂
I’d love to hear your ideas and create something meaningful together.
General queries at: utsahathapa4@gmail.com
Or, reach me to my socials (linked above!).
Thank you!